Fletcher Building & Construction
A myriad for publications of both Fletcher Building & Construction in the three years spent at Studio alexander, including 2012 Half year view, Raw an internal tabloid about the culture and projects for Fletcher Construction, Company profiles for Easy Steal and Fletcher Reinforcing, FbUnite brand, Revive & Rumble Fletcher‘s voice of the EQC in Christchurch.
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Print collateral
Internal brand guardianship
Fletcher Building Half year view
FBUnite
A strategy-led initiative from CEO Mark Adamson to refocus priorities. A new way forward combining the best of the decentralised past with new initiatives around centralisation.
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Design & Collateral
Easysteal & Fletcher Reinforcing
A company profile designed as a template/benchmark for other brands with the Fletcher Building wider group.
Revive & Rumble
Revive & Rumble Fletcher‘s voice of the EQC in Christchurch.
RAW
Fletcher Constructions internal magazine/tabloid.
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Strategic Director — Grant Alexander
Creative Director — Sam Trustrum
Design Team — Thomas Lawlor
Client — Fletcher Building & Fletcher Construction