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    <loc>http://www.thomaslawlor.co.nz/mcconnell-dowell</loc>
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      <image:title>McConnell Dowell</image:title>
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      <image:title>McConnell Dowell</image:title>
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      <image:title>McConnell Dowell</image:title>
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      <image:title>McConnell Dowell</image:title>
      <image:caption>— Creative Direction — Grant Alexander Concept — Grant Alexander, Thomas Lawlor, Alice Murray Design Team — Alice Murray, Thomas Lawlor Client — Studio Alexander for McConnell Dowell</image:caption>
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      <image:title>McConnell Dowell</image:title>
      <image:caption>The Discovery Document  As part of a recent pitching process we took on the challenge to produce a unique document showcasing the story of our Studio A’s design thinking. The Discovery Document unpacks the creative intelligence that weaves throughout our design process as creators, designers, marketers. — Concept &amp; Art Direction</image:caption>
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    <loc>http://www.thomaslawlor.co.nz/basement-theatre</loc>
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    <lastmod>2015-07-01</lastmod>
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      <image:title>Basement Theatre</image:title>
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      <image:title>Basement Theatre</image:title>
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      <image:title>Basement Theatre</image:title>
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      <image:title>Basement Theatre</image:title>
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      <image:title>Basement Theatre</image:title>
      <image:caption>Best Awards NZ, Graphic Design —DINZ Silver — Design Communication (2014) Silver — Colour Award (2014) Australian Design Biennale — AGDA  Distinction — Graphic design (2014) Graphis Poster Annual 2016  Merit</image:caption>
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      <image:title>Basement Theatre</image:title>
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      <image:title>Basement Theatre</image:title>
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      <image:title>Basement Theatre</image:title>
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      <image:title>Basement Theatre</image:title>
      <image:caption>— Strategic Director — Grant Alexander Creative Director — Sam Trustrum Design Team — Thomas Lawlor Client — Vibracorp/Basement Theatre</image:caption>
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    <image:image>
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      <image:title>Basement Theatre</image:title>
      <image:caption>The Motherfucker With the Hat The Motherfucker With the Hat is a dark comedic play presented by the Basement Theatre. The question from the play’s title pervades the whole piece: who is the guy with the hat? Reflected in a poster and online campaign, using moody imagery of the lead characters and broken and disparate type to provide an atmosphere of chaos and resilience. — Concept, Design &amp; Art Direction</image:caption>
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  <url>
    <loc>http://www.thomaslawlor.co.nz/stabicraft</loc>
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    <priority>0.75</priority>
    <lastmod>2015-07-07</lastmod>
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      <image:title>StabiCraft</image:title>
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      <image:title>StabiCraft</image:title>
      <image:caption>stabicraft.com</image:caption>
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      <image:title>StabiCraft</image:title>
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      <image:title>StabiCraft</image:title>
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      <image:title>StabiCraft</image:title>
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    <image:image>
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      <image:title>StabiCraft</image:title>
      <image:caption>Stabicraft International powerboat designer Stabicraft knew it was time to align their marketing effort with their philosophy of design integration. The new brand reverences ‘dynamic geometry’ design language to develop a strong new Brand and strategy going forward. — Brand refinement  Website design Brand design &amp; Guidelines  </image:caption>
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      <image:title>StabiCraft</image:title>
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    <image:image>
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      <image:title>StabiCraft</image:title>
      <image:caption>— Strategic Director — Grant Alexander Creative Director — Sam Trustrum Design Team — Sam Trustrum, Thomas Lawlor, Client — Stabicraft Ltd</image:caption>
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      <image:title>StabiCraft</image:title>
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  <url>
    <loc>http://www.thomaslawlor.co.nz/nesi</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-07-01</lastmod>
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      <image:title>NeSi</image:title>
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      <image:title>NeSi</image:title>
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      <image:title>NeSi</image:title>
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      <image:title>NeSi</image:title>
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      <image:title>NeSi</image:title>
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      <image:title>NeSi</image:title>
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    <image:image>
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      <image:title>NeSi</image:title>
      <image:caption>— Strategic Director — Grant Alexander Creative Director — Sam Trustrum Design Team — Thomas Lawlor  Client — New Zealand eScience Infrastructure (NeSI)</image:caption>
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      <image:title>NeSi</image:title>
      <image:caption>NeSI NZ’s five super computers are all administered by NeSI. Their power enables the countries top researchers to tackle world scale problems. This rapidly changing organisation engaged us to help re align the brand with its business objectives. The first manifestation of this work is the 2013 Review document. Seeking clarity.   — Design &amp; Print collateral</image:caption>
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      <image:title>NeSi</image:title>
      <image:caption> </image:caption>
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    <image:image>
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      <image:title>NeSi</image:title>
      <image:caption>2013 Review document</image:caption>
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      <image:title>NeSi</image:title>
      <image:caption>2014 Review document</image:caption>
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  <url>
    <loc>http://www.thomaslawlor.co.nz/fletcher</loc>
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    <priority>0.75</priority>
    <lastmod>2015-07-01</lastmod>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>Fletcher Building &amp; Construction A myriad for publications of both Fletcher Building &amp; Construction in the three years spent at Studio alexander, including 2012 Half year view, Raw an internal tabloid about the culture and projects for Fletcher Construction, Company profiles for Easy Steal and Fletcher Reinforcing, FbUnite brand, Revive &amp; Rumble Fletcher‘s voice of the EQC in Christchurch. — Print collateral Internal brand guardianship</image:caption>
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    <image:image>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>Fletcher Building &amp; Construction A myriad for publications of both Fletcher Building &amp; Construction in the three years spent at Studio alexander, including 2012 Half year view, Raw an internal tabloid about the culture and projects for Fletcher Construction, Company profiles for Easy Steal and Fletcher Reinforcing, FbUnite brand, Revive &amp; Rumble Fletcher‘s voice of the EQC in Christchurch. — Print collateral Internal brand guardianship</image:caption>
    </image:image>
    <image:image>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>FBUnite A strategy-led initiative from CEO Mark Adamson to refocus priorities. A new way forward combining the best of the decentralised past with new initiatives around centralisation. — Design &amp; Collateral</image:caption>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>— Strategic Director — Grant Alexander Creative Director — Sam Trustrum Design Team — Thomas Lawlor Client — Fletcher Building &amp; Fletcher Construction</image:caption>
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    <image:image>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>RAW Fletcher Constructions internal magazine/tabloid.</image:caption>
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    <image:image>
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      <image:title>Fletcher Building &amp; Construction</image:title>
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    <image:image>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>Easysteal &amp; Fletcher Reinforcing A company profile designed as a template/benchmark for other brands with the Fletcher Building wider group.</image:caption>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>Revive &amp; Rumble  Revive &amp; Rumble Fletcher‘s voice of the EQC in Christchurch.</image:caption>
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    <image:image>
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      <image:title>Fletcher Building &amp; Construction</image:title>
      <image:caption>Fletcher Building Half year view</image:caption>
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  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/aial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-29</lastmod>
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      <image:title>Auckland Airport</image:title>
      <image:caption>HOTA at Trenz 2014 New Zealand’s key annual tourism event at The Cloud in Auckland was a splendid success. The Auckland Airport HOTA lounge was a gateway to some of the most interesting speakers and a place to chill out for VIPs. With a blazing red hot theme it made for a great backdrop to the event’s three day programme.  — Brand design Print collateral Website &amp; Digital media Event graphics &amp; Displays</image:caption>
    </image:image>
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      <image:title>Auckland Airport</image:title>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/55893ea6e4b08fd2d8ea63c1/1435057832867/AIRPORT_004.jpg</image:loc>
      <image:title>Auckland Airport</image:title>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/55893eaae4b00c797d29cf71/1435057840292/AIRPORT_005.jpg</image:loc>
      <image:title>Auckland Airport</image:title>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/55893eaee4b08fd2d8ea63ce/1435057840958/AIRPORT_006.jpg</image:loc>
      <image:title>Auckland Airport</image:title>
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      <image:title>Auckland Airport</image:title>
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      <image:title>Auckland Airport</image:title>
      <image:caption>—  Strategic Director — Grant Alexander Creative Director — Sam Trustrum Design Team — Thomas Lawlor Client — AIAL Route Development Team</image:caption>
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      <image:title>Auckland Airport</image:title>
      <image:caption />
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/55934107e4b0c0b24dfd2ca5/1435713802147/AIRPORT_003.jpg</image:loc>
      <image:title>Auckland Airport</image:title>
    </image:image>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/55893e9de4b08fd2d8ea63ad/1435605190761/AIRPORT_001.jpg</image:loc>
      <image:title>Auckland Airport</image:title>
      <image:caption>HOTA at Trenz 2014 New Zealand’s key annual tourism event at The Cloud in Auckland was a splendid success. The Auckland Airport HOTA lounge was a gateway to some of the most interesting speakers and a place to chill out for VIPs. With a blazing red hot theme it made for a great backdrop to the event’s three day programme.  — Brand design Print collateral Website &amp; Digital media Event graphics &amp; Displays</image:caption>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/55893eb3e4b08fd2d8ea63dc/1435606202387/AIRPORT_008.jpg</image:loc>
      <image:title>Auckland Airport</image:title>
      <image:caption>Asia Summit 2014 Hot on the back of the Trenz event was the Asia Summit event held at the Pullman Hotel in Auckland. Guest speakers on the panel included Fran Wilde. The panel discussion focused on the Airport’s strategic 2025 goals, with many insights and trends surfacing on the day. — Brand design Print collateral Website &amp; Digital media event graphics &amp; displays</image:caption>
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    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/55893eb6e4b00c797d29cf92/1435610401884/AIRPORT_007.jpg</image:loc>
      <image:title>Auckland Airport</image:title>
      <image:caption>—  Strategic Director — Grant Alexander Creative Director — Sam Trustrum Design Team — Thomas Lawlor Client — AIAL Route Development Team</image:caption>
    </image:image>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892f95e4b062bc4c6c9529/558a838be4b0ed326097a32c/1435606122806/</image:loc>
      <image:title>Auckland Airport</image:title>
      <image:caption>Auckland Airport app A prototype app for Auckland Airport’s Route Development Team was developed with the DPS (Digital Publishing Suite) to show case the online delivery of media rich content on desktop and mobile devices. Showing how their presentations could be taken to the next level, delivering content that sticks. _ Design &amp; Build (DPS)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/testing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-23</lastmod>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/work-forte</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2013-08-26</lastmod>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/things</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-07-01</lastmod>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892fffe4b03adbbd5300ec/558a9561e4b065fae141bd0b/1435145570795/SA_A_002.jpg</image:loc>
      <image:title>Things I have made</image:title>
    </image:image>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892fffe4b03adbbd5300ec/558a90d0e4b05b3199af9811/1435734034240/</image:loc>
      <image:title>Things I have made</image:title>
      <image:caption>Studio 'A' Xmas Video Video produced and edtied by Sam Trusrum</image:caption>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892fffe4b03adbbd5300ec/558a9901e4b07ccbbda568b8/1435146500692/MINT_002.jpg</image:loc>
      <image:title>Things I have made</image:title>
    </image:image>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892fffe4b03adbbd5300ec/558a94b6e4b027d17c545039/1435734341990/SA_A_002.jpg</image:loc>
      <image:title>Things I have made</image:title>
      <image:caption>— Concept — Thomas Lawlor, Alice Murray Design Team — Thomas Lawlor, Alice Murray, Sam Trusrum Construction — Thomas Lawlor, Alice Murray</image:caption>
    </image:image>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892fffe4b03adbbd5300ec/558a9062e4b050f36b375610/1435734307003/SA_A_001.jpg</image:loc>
      <image:title>Things I have made</image:title>
      <image:caption>Studio 'A' What do you do when you want to make a large 3d Las Vegas style piece of type? You just start making! (it in the office 'workshop' during the weekend). Then its just a matter of talking your boss in to paying for it as part of the company Xmas card. — Conpect Design Build &amp; Construction</image:caption>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55892fffe4b03adbbd5300ec/558a9c06e4b002a4489f0246/1435642062913/MINT_001.jpg</image:loc>
      <image:title>Things I have made</image:title>
      <image:caption>NZ gig posters 'Swissted'  After seeing the beautiful Swissted posters available for sale at www.swissted.com The studio was keen to try our hand at creating some Swiss style posters of our own. We chose to recreate some famous NZ concerts, some that the us had been to.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-07-07</lastmod>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-30</lastmod>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-23</lastmod>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/new-page-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2015-06-24</lastmod>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/558920bde4b067f72cc10c8e/1435749758233/MOFO_posters_2.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>The Motherfucker With the Hat The Motherfucker With the Hat is a dark comedic play presented by the Basement Theatre. The question from the play’s title pervades the whole piece: who is the guy with the hat? Reflected in a poster and online campaign, using moody imagery of the lead characters and broken and disparate type to provide an atmosphere of chaos and resilience. — Concept, Design &amp; Art Direction</image:caption>
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    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/558920cfe4b067f72cc10cc4/1435050194159/MOFO_tee+shirts.jpg</image:loc>
      <image:title>New Page</image:title>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/558920b6e4b067f72cc10c73/1435050169349/MOFO_ipad.jpg</image:loc>
      <image:title>New Page</image:title>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/558920cfe4b062bc4c6c6e32/1435050193117/MOFO_stamp.jpg</image:loc>
      <image:title>New Page</image:title>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/55892092e4b067f72cc10c22/1435050132527/MOFO_flyer.jpg</image:loc>
      <image:title>New Page</image:title>
    </image:image>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/558a6ca8e4b0baa328b088b9/1435138284302/MOFO.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>Best Awards NZ, Graphic Design —DINZ Silver — Design Communication (2014) Silver — Colour Award (2014) Australian Design Biennale — AGDA  Distinction — Graphic design (2014) Graphis Poster Annual 2016  Merit</image:caption>
    </image:image>
    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/55892099e4b00e437e06984d/1435750743387/MOFO_exterior.jpg</image:loc>
      <image:title>New Page</image:title>
      <image:caption>— Strategic Director — Grant Alexander Creative Director — Sam Trustrum Design Team — Thomas Lawlor Client — Vibracorp/Basement Theatre</image:caption>
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    <image:image>
      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/558920c8e4b067f72cc10cb2/1435050187057/MOFO_posters.jpg</image:loc>
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      <image:title>New Page</image:title>
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      <image:loc>http://static1.squarespace.com/static/55891b87e4b0834cb33153c3/55891f84e4b09925a6db7ecb/5589209ae4b067f72cc10c40/1435050140306/MOFO_flyers_1.jpg</image:loc>
      <image:title>New Page</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.thomaslawlor.co.nz/new-page-2</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2015-06-24</lastmod>
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