Chapman Tripp

The firm that leads — a bold statement from one of New Zealand’s ‘big three’ and the brand needed to keep pace with their vision. Leading the pack requires constant adaptability and innovation that the partners wanted the brand to reflect. Chapman Tripp’s new brand is for the future — emphasising their people and the astute insights they offer while helping clients to thrive in a constantly changing world.

The firm that leads — a bold statement from one of New Zealand’s ‘big three’ and the brand needed to keep pace with their vision. Leading the pack requires constant adaptability and innovation that the partners wanted the brand to reflect. Chapman Tripp’s new brand is for the future — emphasising their people and the astute insights they offer while helping clients to thrive in a constantly changing world.

chapmantripp.com

With an infinite number of permutations and styles the roundels are the cornerstone of the brand — distinguishing Chapman Tripp and helping to create unique experiences across their communications — showing adaptable, constantly-moving expressions of the brand.

Concept & Design Direction

Client

Chapman Tripp

Website — UX & UI
Brand Identity
Custom Icon Set
Stationery
Environmental Design
Publications

Best Awards 2020

Digital | Large Scale Websites
Bronze

Transform Awards Asia
2020

Best visual identity | Professional Services
Gold

Transform Awards ANZ 2020

Best visual identity | Professional Services
Gold

Created in collaboration with the team @ iceberg