Tower

Client gift of boutique scents researched and curated by the team. Packaged together with a diffuser and the three major elements, the resulting fragrance evoked a nostalgic scent of ‘a kiwi summer’ the humble lemonade iceblock.

Refreshing a brand that’s been around for over 150 years is a delicate task. Tower wanted to update their branding to reflect the modern, digital-first company they’d become—without throwing away hard-earned brand equity.

With a much needed logo evolution, bright RGB oriented palette, and a uniquely ownable 3D rendered animation style—Tower has accelerated its journey into the
digital future.

Design Direction

Client

Tower Ltd

Brand Identity
Environmental Design
Wayfinding
Art direction
Guidelines
Brand book
Merchandise
Reporting

Created in collaboration with the team @ Bastion Shine