Trumpet

Helping one of New Zealand’s most iconic novelty brands align with a new global product range was no small feat. With an array of stakeholders with varied technical requirements, the focus was to never lose what makes trumpet so Kiwi. That’s what Tip Top do every day— they make optimism (and trumpet since 1964).

Helping one of New Zealand’s most iconic novelty brands align with a new global product range was no small feat. With an array of stakeholders with varied logistical requirements, the focus was to never lose what makes Trumpet a Kiwi favourite. That’s what TipTop is doing every day—making optimism.

The approach focused on authentic product photography and a contemporary hand drawn illustration, retaining Trumpets equity as the humble Kiwi favourite—since 1964.

Design Direction

Client

TipTop

Packaging
Brand
Illustration
Art direction
Guidelines

Created in collaboration with the team @ Bastion Shine