StabiCraft

Working closely with varied and universally passionate stakeholders to develop a brand strategy that encapsulated the vision, purpose and personality of this beloved Auckland icon. The new brand is a nod to the legacy of Sir John Logan Campbell and draws on inspiration from the local environment.

International powerboat designer StabiCraft knew it was time to align their marketing effort with their philosophy of design integration. The new brand reverences ‘dynamic geometry’ design language — developing a strong new Brand and strategy going forward.

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Art Direction & Design

Client

StabiCraft

Brand Identity
Website
Livery
Stationery
Publications
Merchandise

Best Awards 2015

Graphic | Large brand
Finalist

Created in collaboration with the team @ Studio Alexander